UrbanPromise is a local organization that runs after school programs for children in Greater Vancouver as well as leadership programs for youth and young adults. The challenge of this project was to develop an identity system that communicated energy, vitality and fun. This identity integrates scribbles and doodles into the various communications and media produced at UrbanPromise. While the UrbanPromise logo remains consistent, this portion of the identity allows potentially anyone to contribute to the look of the organization with a scribble of their own.