How can designers assist small non-profit organizations who have limited resources and unclear brands? This toolkit enables the organizations to clarify their goals for themselves. Through a series of activities they develop a cohesive brand strategy and gather all information needed for a design brief. The booklet employs language familiar to the non-profit world. It is designed to function within the busy context of a small community organization, and is distributed for free. More information can be found at www.kblank.com