Verbena is an eco and animal friendly luxury cosmetics brand. The verbena flower reflects the importance of environmental responsibility and also is said to represent enchantment, which is a strong element in luxury culture. For Verbena, being environmentally responsible means choosing packaging made from recycled or recyclable content, using vegan ingredients found in nature, and using wind energy to manufacture products. Verbena is inspired by the connection between vintage couture and the concept of reuse, creating value in being environmentally conscious.